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The "About Me" page is one of the most visited sections of any personal or portfolio website. But despite its importance, it’s often overlooked, underwritten, or filled with clichés. Whether you're a freelancer, creative, or small business owner, your About page is your chance to make a personal connection and build trust.
In this post, you’ll learn exactly how to write an "About Me" page that tells your story, showcases your skills, and turns visitors into clients.
People don’t just hire services — they hire people they feel they can trust.
Your "About Me" page is:
A first impression
A trust-builder
A place to show your personality
And often, a decision-making moment for your potential clients
Answer these questions quickly:
Who are you?
What do you do?
Who do you help?
Example:
Hi, I’m Amina — a freelance UX designer helping startups create beautiful, user-friendly web experiences.
Pro Tip: Keep it short, clear, and human. Write like you’re talking to someone directly.
Clients want to know how you got here — especially if it builds credibility.
Tell a short version of your journey, highlighting:
Your background
What inspired you to start freelancing or working in your field
Key milestones or turning points
Example:
After 5 years in corporate design, I decided to go freelance so I could work closely with founders and bring their visions to life.
Now that they know who you are, explain what makes you the right choice.
Include:
Your unique approach or values
Any special qualifications or awards
Niche expertise or industries you specialize in
Example:
I don’t just design — I help you think strategically. My work blends clean aesthetics with real user behavior insights.
Don’t just say you’re good — show it.
Add:
Testimonials
Brands you’ve worked with
Certifications
Case study links
Example:
Trusted by over 30 clients, including brands like XYZ and ABC.
“Working with Amina was a game-changer for our product launch.” — John D., Founder at StartupName
People connect with faces. Add a high-quality photo that represents your personality. Smile. Look approachable. Avoid awkward selfies or overly formal corporate shots (unless your brand calls for that).
What should a visitor do after reading your About page?
Examples:
View your portfolio
Book a free consultation
Send you a message
Example CTA:
Ready to build a website that gets you noticed? [Let’s work together →]
Be written in your own voice (not overly robotic)
Clearly state what you do and who you help
Include your story, values, and what makes you unique
Feature proof (testimonials, brands, achievements)
End with a CTA that guides the reader
Your “About Me” page isn’t just about you — it’s about how your story connects with your audience. Be real, be clear, and don’t be afraid to show personality. A well-written About page builds trust, and trust leads to more clients.
